CES is a big show for televisions as significantly crystalized this year by Apple’s transfer to deliver iTunes and AirPlay 2 to 3rd-celebration units. On the Google entrance, there has been a handful of latest Android TV merchandise with the OS in most recent months choosing up adoption. Google is now planning to enhance the expertise by imposing minimal hardware necessities.
Talking to Cord Cutters News, Android TV head Shalini Govil-Pai revealed some attention-grabbing information about the place the platform is headed sooner or later. The Senior Director of Product Administration for Android TV mentioned plans to create minimal hardware necessities as a imply to deal with how low-finish units have sub-par efficiency.
Aimed at implementing efficiency requirements, this could help in creating outstanding baseline expertise for all consumers of TVs or set-prime packing containers that run Android. Within the case of the latter class, this comes as many cable operators are more and more turning to Android TV to energy the software program expertise because of customization choices. Right now’s interview didn’t specify what does necessities may entail; be it sure processors or assembly set benchmarks. It’s additionally not identified after they’ll come into impact.
Based on the Android TV head, Google acknowledges the significance of the low-finish market and has no plans to desert it. Within the context of Android TV growing in recognition, these growing pains considerably mirror Android’s maturation from an OS that runs on flagship telephones to very inexpensive units with Android Go.
It’s not clear when Google plans to introduce these requirements, and what route it is going to pursue. For instance, Google might be over with the brand new necessities — like Android Go — and make it evident that a tool is licensed. Or the corporate may flip to an extra Chrome OS model the place all Chromebooks ship outstanding expertise. It’s unclear if the upcoming Android TV pointers will likely be printed or saved merely to manufacturing companions.
In the meantime, Google is making the most of Android TV’s newly discovered vital mass to get extra apps on the platform. As is, available functions are focussed on streaming with most TVs and set-prime packing containers marketed as purely for content material consumption. Regardless of some effort previously, video games aren’t a prominent motive individuals purchase Android TV. Following Govil-Pai, Google has established a workforce to draw builders of standard apps that may have ignored Android TV because of decrease market share.